Avril Lavigne’s New Music Video: Worst Video Ever or Most Horrible Video of All-Time?

April 23, 2014 / by / 33 Comments

This week, Avril Lavigne released the music video for “Hello Kitty,” the fourth single off of her latest self-titled album. The track, co-penned by Lavigne’s master lyricist of a husband Chad Kroeger (of Nickleback “fame”), is a dubstep-infused bubblegum pop bastardization of Japanese language and music itself. The music video, on the other hand, is well…even worse.

The video tracks Lavigne parading around Tokyo’s key landmarks – candy shops, cupcake-inspired outfitters (who also apparently designed Lavigne’s insult of an outfit), and more candy shops. You know, Japan. Meanwhile, a group of four expressionless Asian women follow Lavigne around town as she culturally appropriates everything in her sight like Macklemore on a low-grade amphetamine.

While many hoped that Lavigne would escape from her apparent “Barbie: Exorcism Edition” phase, it is clear that “Hello Kitty” marks the full transformation of Lavigne from “down-to-Earth sk8r girl” to half-woman, half-raccoon culture killer.

The backlash from the video has already caused Lavigne’s team to go into a full retreat, killing embeddable versions of the video faster than the song kills brain cells. However, “Hello Kitty” remains up on Lavigne’s official site – for whatever reason.

Despite the backlash, “Hello Kitty” still has a chance to make waves on the charts. I hear racism might be in this year.